For years, Netflix has dominated the streaming service with a bevy of original series and movies, taking down established chains like Blockbuster and Hollywood Video as it established itself with millions of monthly subscribers. Now? The streaming service has set its sights on the gaming world…kind of.
The company is breaking into the video game world with two intriguing offerings, according to a new report from TechRadar. First, they’ll host the first five episodes of TellTale Games’ Minecraft: Story Mode. The platform later clarified that they see the interactive adventure game as an extension of content already streaming on their service, like Stretch Armstrong: The Breakout. Second, it was confirmed that TellTale Games is developing a project based on Netflix’s hit series Stranger Things. No other details are known about the project at this time.
“We don’t have any plans to get into gaming. There’s a broad spectrum of entertainment available today,” Netflix said in an official statement, before clarifying that they see their new endeavors as something else entirely. “Games have become increasingly cinematic, but we view this as interactive narrative storytelling on our service.”
TellTale Games as a developer is known especially for their story-heavy, interactive games. They rose to prominence with 2012’s The Walking Dead, a user-choice based game that was hailed for revitalizing the Adventure game genre. Since then, the company has developed similarly-styled games for multiple major franchises, Borderlands, Game of Thrones, and Batman.
The company has been using this interactive narrative storytelling method with other projects like Puss in Book: Trapped in an Epic Tale. This method seems to be a ploy to capture the focus of a younger audience, however the Stranger Things game may be a sign that the streaming giant has plans to captivate a more mature audience with their next move. It will be curious to see whether Netflix will continue to raise the level of maturity in these interactive shows after starting off their experiment by targeting adolescents.